{"id":10,"date":"2026-05-22T10:00:00","date_gmt":"2026-05-22T10:00:00","guid":{"rendered":"https:\/\/markelfernandez.com\/blog\/certificado-viral-marketing-wharton\/"},"modified":"2026-07-03T16:44:53","modified_gmt":"2026-07-03T16:44:53","slug":"certificado-viral-marketing-wharton","status":"publish","type":"post","link":"https:\/\/markelfernandez.com\/blog\/certificado-viral-marketing-wharton\/","title":{"rendered":"Actualizando mi formaci\u00f3n: Certificado en Viral Marketing por Wharton"},"content":{"rendered":"\n

Si hab\u00e9is visto mi curr\u00edculum en esta p\u00e1gina web, ya sabr\u00e9is que soy atleta y que tengo experiencia en marketing y publicidad. Hace un a\u00f1o finalic\u00e9 mis estudios con dos grados superiores, lo cual me da una buena base para buscar un trabajo en el futuro. La cuesti\u00f3n es que, por suerte, tengo un gran proyecto deportivo que me requiere muchas horas de entrenamiento y descanso. Por eso no busco un trabajo de oficina con horario fijo; quiero seguir con mi carrera deportiva y, al mismo tiempo, estar siempre actualizado con el marketing digital.<\/p>\n\n\n\n

Como el marketing digital cambia casi a diario, necesito estar al d\u00eda para gestionar mi marca personal<\/a> en condiciones y atraer patrocinadores<\/a>. As\u00ed que la mejor opci\u00f3n que he encontrado es ir haciendo cursos online para pulir y seguramente mejorar mis habilidades. Despu\u00e9s de estar buscando una plataforma para realizar cursos c\u00f3modamente online que me den un certificado v\u00e1lido, he encontrado la web de Coursera.<\/p>\n\n\n\n

Lo bueno de estos programas es que no son demasiado largos. Eso me viene genial para cuadrarlos con los entrenamientos, aprender cosas \u00fatiles y, de paso, despejar la cabeza y pensar en otra cosa cuando salgo de la pista.<\/p>\n\n\n\n

De hecho, el pasado 22 de mayo de 2026 termin\u00e9 uno muy enfocado en esto: \u00abViral Marketing and How to Craft Contagious Content\u00bb. Lo imparten desde la Universidad de Pennsylvania (The Wharton School) a trav\u00e9s de Coursera. La verdad es que est\u00e1 bastante bien, porque va directo al grano sobre c\u00f3mo funciona el contenido viral y los motivos reales que nos llevan a compartir cosas en redes sociales. Adem\u00e1s de todo, el curso est\u00e1 en ingl\u00e9s, as\u00ed que a la vez que aprendo cosas nuevas, aprovecho para mejorar mi tercer idioma (hablo euskera, castellano e ingl\u00e9s).<\/p>\n\n\n\n

Mi idea ahora es coger todo lo aprendido y aplicarlo a mis propios canales para darle un salto de calidad a mi contenido. Por aqu\u00ed os ir\u00e9 contando mis progresos y los pr\u00f3ximos certificados que vaya sacando.<\/p>\n\n\n\n

Markel Fern\u00e1ndez Soto. Atleta de 400m.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Markel Fern\u00e1ndez, atleta profesional, certificado en Marketing Viral por The Wharton School. Estrategia digital y contenido para marcas.<\/p>\n","protected":false},"author":1,"featured_media":29,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nActualizando mi formaci\u00f3n: Certificado en Viral Marketing por Wharton - Markel Fern\u00e1ndez Soto<\/title>\n<meta name=\"description\" content=\"Markel Fern\u00e1ndez, atleta profesional, certificado en Marketing Viral por The Wharton School. 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